Eugene Schwartz Outstanding Copywriting Advice

Gene Schwartz was a master when it came to copywriting and advertising. The Guy really knew his stuff. Here are just a few quotes from him that are worth remembering when approaching copywriting. When you’re working, you’re not creating.   Copy is not written, copy is assembled.   I am not interested in what other people think is in the book [or product], I am only interested in what is in the book itself.   Words in advertising are like the windows in a store… you must be able to look right through them and see the product.   Copy should never call attention to itself....

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The Art of Writing Copy That Sells

Let me preface this by saying that there really is a SKILL to writing copy that sells. You might be able to write, but that doesn’t mean you can write copy that sells products and services. There are a lot of people online TOUTING themselves as copywriters for hire and yet they are doing nothing more than writing what YOU ( the client) not the ( customer ) wants. Of course, you’re over the moon for about a day and then after you upload the copy and start your marketing campaign, you suddenly realize your copy sucks! Why is your copy not selling? Because it was written by someone...

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Benefits, Benefits, Benefits

I come across this a lot with clients. They have a product or service and when you ask them to share the benefits, they give you a long list of features. For instance a common one you will find with clients who are opening an online community is they will give you features like this: Online community where people in X, Y, and Z meet and get free networking tools A marketplace Appointment booking tools A job board Fun contests Discounts Insurance offerings Consumers are provided direct access to professionals, discounts, and promotions. But here’s the thing… Those are ALL...

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5 Keys To Emails That Convert

99% of people miss the boat when it comes to writing emails that convert. Having written emails for clients in pretty much every market has given me a broad overview and insight into how people are approaching email marketing campaigns and also what works and what doesn’t. Here are 5 areas you should look at when setting out to write emails, if you are going to do it yourself. 1. Subject lines – should invoke curiosity, be clear and deliver a benefit. If your emails are even getting delivered, as many ISP’S are blacklisting ips and deciding for you whether you should get...

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What is Copywriting?

It might sound like a strange question. Yet when you tell people that you’re  a copywriter you either get a glazed look in their eyes as if they have no clue but don’t want to admit it or you get people who think you doing something related to protecting peoples products and services from being stolen. But listen.. It raises a good question. As I often talk to people who think that copywriters are just people who write. WRONG! Anyone can write, but that doesn’t make them a copywriter You can write content for websites but that doesn’t make you a copywriter You can...

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