How to Avoid Hype In Your Sales Copy

This is likely to be the shortest blog post ever!

Occasionally I get a client who wants new sales copy but wants to avoid hype.

I always ask them what they mean by that.

The reason I ask, is because everyone is different in what they perceive is hype.

Some think SALES HYPE is using words like Amazing, Great, Powerful, Astonishing, Incredible, The Best, The Only, etc.

Other’s assume it’s bolding words, using underlines and excessive amounts of yellow highlighting.

It’s not!

If you want to avoid hype in your sales copy. Remember these three things.

  1. Don’t write anything that is NOT true.
  2. Don’t make claims you cannot prove.
  3. Don’t make promises you cannot deliver on.

If you think your product or service is the best thing since sliced bread. Get in line, so does everyone else. But seriously, if you think yours is THE BEST. The one product that is ahead of the pack. It’s completely ok to say it is, as long as….

YOU CAN BACK IT UP

YOU CAN DELIVER

YOU CAN PROVE IT

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