8 Ways To Boost Email Open Rates

Once you get past the challenge of getting your emails delivered You need to get them opened. Here are 8 proven ways to increase open rates with your subject lines ( There are many more ) Use specific numbers. Instead of having a subject line like… How I made 140,000 last year Try: How I made $142,473.62 Use question marks. It peaks curiosity, people like to think they know the answer and sometimes they want to know the answer. Here’s one: The End of Internet Marketing? Use percentages. This diet worked with 87% of test subjects Use Video: [new video] reveals #1 secret to burning...

read more

How to Build a Sales Funnel

The first rule of how to build a sales funnel that is effective, is to keep it simple. Second rule is to think of your end game. What is your desired outcome? If you are running a business that offers Yoga instruction. Is your ultimate desire to run retreats for several days on an exotic island where they eat healthy and teach them Yoga on the beach? Your sales funnel might look like this. FREE GIVE AWAY(to get emails or someone to phone)>LOW END PRODUCT (No more than $20)>MAIN PRODUCT OR SERVICE> HIGH TICKET ITEM> CONSULTING>ISLAND RETREAT If you can’t come up with a...

read more

How to Improve Your Sales Copy

So your sales copy sucks? Maybe you’ve pulled out the big guns and hired a copywriter, but you’ve discovered that you are still falling flat on your face getting anyone to take action? Listen, besides the obvious steps you should be taking  — You need to be split testing! Here’s one that is critical. If any sales copy is going to fail,  it usually boils down to three things:  Your message is not clear  It doesn’t convey what the benefits are The call to action is buried, non-existent or confusing. Now this is bearing in mind that you have a product or service...

read more

How to Avoid Hype In Your Sales Copy

This is likely to be the shortest blog post ever! Occasionally I get a client who wants new sales copy but wants to avoid hype. I always ask them what they mean by that. The reason I ask, is because everyone is different in what they perceive is hype. Some think SALES HYPE is using words like Amazing, Great, Powerful, Astonishing, Incredible, The Best, The Only, etc. Other’s assume it’s bolding words, using underlines and excessive amounts of yellow highlighting. It’s not! If you want to avoid hype in your sales copy. Remember these three things. Don’t write anything...

read more

How Much Should It Cost To Hire A Copywriter?

Please understand… I’m not talking about someone who writes articles If you have spent anytime reading this blog, you would know by now that there is a huge difference between a WRITER and a COPYWRITER Recently a client I had worked with in the past wanted to know if I could take on a new project. He was keen to work with me again because according to him, I had increased sales on the last project by 75% Just to put that in perspective… That means for every 100 people who showed up at his site. 75 people were buying. That is a pretty damn good LEAP in sales, just by having...

read more

Eugene Schwartz Outstanding Copywriting Advice

Gene Schwartz was a master when it came to copywriting and advertising. The Guy really knew his stuff. Here are just a few quotes from him that are worth remembering when approaching copywriting. When you’re working, you’re not creating.   Copy is not written, copy is assembled.   I am not interested in what other people think is in the book [or product], I am only interested in what is in the book itself.   Words in advertising are like the windows in a store… you must be able to look right through them and see the product.   Copy should never call attention to itself....

read more